Hotel Honsun Shanghai

Text description provided by the architects. SOHO China, a leading prime real estate developer in China, has recently set up shop on the Bund. Widely acclaimed for both a visionary business model and several landmark buildings, it’s an exciting time for SOHO China – expressed through design, the future is bold and bright.

AIM was chosen to design four spaces within the interior of SOHO Bund: the public spaces, basement, show office, and club. This project was a balance between past and future – the government of Shanghai is concerned with the Bund’s facade, and rightly so – we all love the 1930’s style buildings that look out onto the glitzy, modern towers of Pudong.

The idea was to simultaneously challenge and evoke the timeless character of the Bund on the exterior, and pair it with a contemporary interior design that was reflective of the SOHO China vision and brand image.